![]() The key problem with traditional photography today is that it comes at a significant cost. But there is sufficient evidence to suggest that the pandemic merely accelerated the natural progression toward a more digital lifestyle. There’s no denying that this rapid transformation of shopping habits was largely due to the pandemic. Is Traditional Photography In E-Commerce Dead? According to Shopify, interactions with products having 3D/AR content showed a 94% higher conversion rate for products than ones without, while a growing proportion of customers now expect additional content beyond photography, such as video, 3D and augmented reality. Technological innovations in 3D and AR are further revolutionizing the full customer experience. ![]() Overall, companies are scrambling to keep up with the ever-rising demand for more content - and not just product photographs. Asos and Zara, for example, sent clothes to models’ homes and published everyday selfies and home-shoots rather than professionally shot photos. Demand for stock photos went up, and brands sought innovative ways to create content. At the same time, Covid-19 made it more difficult for companies to conduct photoshoots and many were forced to look for more flexible solutions.
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